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Chairman Scott and Ranking Member Warren at the committee dais
Project 001  ·  2025–2026  ·  U.S. Senate Committee on Banking, Housing & Urban Affairs

Senate Banking Committee

Brand and type system

A standing committee of the United States Senate had no visual standard. It has one now: a governed kit, in its third version, that staff and vendors ship from without asking.

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The situation

A standing Senate committee produces continuously (hearing notices, press releases, statement cards, section-by-section analyses, memos, social banners, a SharePoint intranet) and had no shared standard governing any of it. Every document was set by whoever was fastest, in whatever was installed.

The constraint was never taste. It was throughput under an approval chain: routine assets have to ship in 48 hours, new work in two weeks, on machines nobody can install software on, by staff who are not designers and should not have to be. A standard that needs a designer in the room is not a standard.

The decision Draft / drawn from the kit, for approval

I built a governed kit instead of a look, and made the tools the deliverable.

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Banking Committee wordmark, reverse colorway 01 / Wordmark · seven approved colorways · PDF, PNG, SVG
Lady Banking icon, drawn from the Statue of Freedom 02 / Lady Banking, drawn from the Statue of Freedom
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The system

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Type

Cormorant Garamond carries display; IBM Plex Sans carries body, labels, and data; IBM Plex Mono handles tabular and legislative numbering. Source Serif 4 and Great Vibes exist for the two ceremonial cases that need them and nowhere else. Variable and static weights both ship, because half the machines can't use variable fonts.

Installation is one double-click: a shell script that copies every TTF into the user font library with no admin password. That detail is the whole difference between a type system and a PDF about a type system.

Rules that carry the standard
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What makes it repeatable

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Where it stands

Volume I, version 3.0, May 2026. Six asset classes, five type families, six named colors, two generators, and a governance route: approvals through one desk, routine assets in 48 hours, new work in two weeks. Local copies expire after thirty days; production pulls from the portal.

Stated in the kit's own governance sheet. No adoption metric is claimed here; that number is Xavier's to add.

Credits

Directed and executed the marks, palette, type system, brand book, generators, and social assets. The Lady Banking mark derives from the Statue of Freedom; typefaces are Cormorant Garamond, IBM Plex Sans and Mono, Source Serif 4, and Great Vibes, all open-licensed and used under OFL, and no bespoke type was commissioned, and this page does not claim otherwise.

Awaiting: committee staff, press team, and vendor names, with directed-versus-executed split per surface.

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